Updates to Diffbot's Privacy Policy and Additional Terms

We've updated Diffbot's Privacy Policy.
Effective Date: April 10, 2023

We care deeply about your privacy. Recently, we discontinued all advertising, cookie, and web beacon-based tracking on Instead, we use Plausible Analytics for Visitor analytics and website reporting. Please note: Trial Users & Subscribers who create an account with Diffbot are still required to accept cookies to use the Diffbot Dashboard or Leadgraph web applications.

While we've discontinued advertising, we do plan to continue to send the occasional marketing newsletter to update you on recent product launches and programs. Want to change how you receive these emails? You can update your preferences or unsubscribe from the list by contacting us at [email protected] or by clicking the 'unsubscribe' link in the footer of the newsletter.

Major additions to the Diffbot Privacy Policy include:

  • a supplemental Privacy Policy for CA Residents that can be found here.
  • a supplemental Privacy Policy for EEU Residents that can be found here. Please Note: a section of this policy is dedicated to individuals residing in the European Economic Area (EEA), the UK, and Switzerland.

These additions expand the protections and rights of Users under the California Privacy Rights Act, Cal. Civ. Code §§ 1798.100 et seq. (“CPRA”), EU Data Protection Laws, other laws of the European Union or any Member State thereof, the UK GDPR, and the laws of any other country or state to which you may be subject.

Major edits made to and removals from the policy and additional terms include:

  • an updated list of subprocessors [most notably we added Plausible Analytics and removed all third parties supporting advertising services],
  • an updated Cookie Policy,
  • an updated DPA [contact [email protected] to execute the April 2023 DPA or to amend a DPA we already have on file with your organization], and
  • clarification of data collected from Visitors vs. Trial Users vs. Subscribers.