What is the importance of the 'Importance' field?

In the Diffbot Knowledge Graph, the importance field is a relative measure of popularity from 0 (least popular) to 100 (most popular). For example, if you are searching for the company “Apple” are you more likely to be looking for Apple Inc. or Apple Corps? Both are large successful organizations, but one is a tech company based in Silicon Valley with a direct relationship with hundreds of millions of consumers globally while the other is a multimedia conglomerate based in the UK. With no additional information provided, Apple Inc will have a higher importance score than Apple Corps given the vast number of linkages between Apple Inc and other entities in the graph.

Please note: importance is a proxy to the popularity of a person or organization. importance does not measure the relevance of a person/org relative to a query. We do not recommend filtering results by importance.